Teaming up with Desiree Melancon and Colton Morgan to create the “Moments Until Memories” campaign was a beautiful experience. We built on Desiree’s vision, capturing the depth of emotion she wanted to express and then some. Call your friends.
“Moments Until Memories was a concept that’s been underdeveloped but at the forefront of my mind for a while. It’s still unfinished, but the point with the Tactics Art Lab was to create bits and pieces of things that were founded on the principles of human fulfillment. What you need, what keeps you safe, where you belong, how you see yourself, and you. Every time I considered this modified hierarchy of needs, my mind would distract me from the things that nourish my sense of self, which always landed on nature and human connection.” - Desiree Melancon